| American Marketing Association, Tampa Bay Launches Internet TV Platform |
| June 22, 2009 |
New AMA Tampa Bay TV to Offer Video-Based Programming and New OpportunitiesTAMPA, FLA. – (June 23, 2009) - Today, the Tampa Bay Chapter of the American Marketing Association announced the official launch of AMA Tampa Bay TV, a state-of-the-art online video platform that will serve as the source for information, education and premium marketing content. Made possible through partnerships with Endavo Media, a leading provider of a hosted platform for Internet TV, enterprise video, social media and IPTV; Ren Scott Productions; a leading producer of :30 second spots, 30-minute programming and Online videos; and Tampa Digital Studios, one of the largest production and digital media facilities in the Tampa Bay area. AMA Tampa Bay is one of few chapters in the nation that have successfully created such a robust and interactive opportunity for online interaction and involvement on all levels.
“As the fastest growing chapter of the American Marketing Association, AMA Tampa Bay is known for stepping out of the box,” says Jim Slusser, chapter president and chief marketing officer at Agile Communications Group. “We are so very excited to have been able to develop and implement this initiative and continue to provide increased opportunities for growth through new media channels.”
AMA Tampa Bay TV officially launched at the organization’s monthly luncheon held on June 19 and includes video interviews with past program speakers, highlights from the chapter’s Digital Marketing Conference and a variety of engaging testimonials from both AMA Tampa Bay members and corporate sponsors. On-location shooting and post-production services provided by Tampa Digital Studios and video segments produced and hosted by Emmy Award winning reporter Heidi Kempf of Ren Scott Productions serve as a true catalyst for the new and exciting additions to come.
“We were immediately intrigued with the idea of becoming involved in this new media project as we’re seeing online video grow at a steady pace in our own business and recognize its increasing importance,” says Heidi Kempf, vice president of business development at Ren Scott Productions. “AMA’s Tampa Bay Chapter remains on the cutting edge and the Ren Scott Productions team is thrilled to be able to contribute to the ongoing value and education of the membership through our expertise.”
Future plans for AMA Tampa Bay TV include user generated video uploads from members, live streams of chapter event and seminars and much more. In addition, premium content will be made available to chapter members, enhancing the overall value that AMA Tampa Bay members and sponsors will receive through involvement.
“We jumped right in when asked to take part in the initial production of this project,” says Jim Ruyle, director of business development at Tampa Digital Studios. “We are a long-time sponsor of this integral organization that has seen success on so many different levels. We knew that the investment of time, money and talent would expose our organization and our creative solutions to some of the nation’s top thought leaders and marketing talent.”
AMA Tampa Bay is using Endavo Media’s Internet TV Platform to deliver online programming through a branded video player with interactive features including share, comment, rate and even chat. The platform also offers multiple ways to monetize online video with video and banner advertising, sponsorships, subscriptions, pay-per-view and other options now available to AMA Tampa Bay.
“It’s exciting to partner with an association that embraces online video and is using it to enhance the professional development of its members,” says Peter Contardo, executive vice president and chief marketing officer at Endavo Media. “To see a non-profit marketing organization like AMA Tampa Bay showcase the power of new media as part of its own marketing and business strategy is truly unique.”
About AMA Tampa Bay
About Ren Scott Productions
About Tampa Digital Studios
About Endavo Media |
